Andrew Goodwin

Andrew goodwin identifies 5 key aspects of music videos that we the audience should look out for. These 5 key aspects are:

1.Thought beats- seeing the sound

2.Narrative performance

3.The star image

4.Relation of visuals to song

5.Technical aspects of a music video

 

Thought beats- seeing the sound

First step: The first step is to look at the music itself. We must take into account the structure of the song. For example, Chorus/verses.

Secondly, the voice of the song. The artists voice is extremely unique and corm idenification or trademarks that work well with their star image.

Lastly, Goodwin also points out the artist mode of address. Songs can be seen as stories and the artist the storyteller, making the music video a two communication device, them telling us a story and us listening.

 

Narrative performance

Goodwin believes that songs fail to give us the complete narrative.

-We only tend to get a gist of the meaning of the song and then tend to make up our own idea of what is beind told. He then goes on to explain that music videos should try to ignore common narrative as it is important of their role of advertising.

-Music videos should coherent repeatability. Narrative and performance work hand in hand, making it easier for the audience to watch over and over without loosing interest.

-The artist acting as both narrator and participant helps to increase the authenticity. However the lip sync and other mimed actions remains the heart of music videos. The audience need to believe this is real.

 

The star image

The star image is a vital aspect of music videos. Meta narrative which is a story that describes the development of the star over time; it has an important part to lay in the music video production process.

Star image is a vital aspect of musiv videos. Artists want to look unique in order to stay current and for audiences to rememener them. The star image develops overtime and plays a big role in the production process of music videos

 

Relation of visuals to a song

There are three ways in which the music videos work to promote a song. These three ways are illustrate, amplify and disjuncture.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Technical aspects

-Technical aspects hold the music video together through the use of camera work, movement, angle, mise-en-scene, editing, sound and special effects.

-Speed, camera editing, editing, cutting and post production are

all forms of camera.

-Lighting and colour help set moods and emphasise key 

moments of the song for dramatic effects.

-Mise-en-scene: the setting, props and costume of a music

video is a vital element- it needs to look authentic for dramatic

effect.

-Beats: music videos use cuts to go along with beats or rhythm

making the video more entertaining.